On The Fly
Umpqua Amps Up Marketing… Names Luke Wennik Marketing Manager
Nearly two years ago, we launched a new logo that coincided with our key product category launch of award-winning packs, bags and vests. During the past two years, we have redesigned our entire line of packaging, the corporate Web site and most of our marketing collateral. With a significant portion of the internal brand infrastructure in place, we are now looking to further extend the new identity into the retail and electronic marketplace and promote the Umpqua brand through several strategic channels.
A BIG WELCOME TO NEW UMPQUA SIGNATURE FLY DESIGNER, JEAN-PAUL LIPTON!!!
We're excited to announce that carp and “roughfish” fly tyer/designer Jean-Paul Lipton has joined Umpqua’s team of Signature Tyers. One of the early practitioners of the carp-on-the-fly movement, JP applies his knowledge of stream biology, ecology, and geomorphology in his development and application of unconventional fly fishing techniques to pursue carp and other underutilized fish species.
INTRODUCING THIS YEAR'S NEW PACKS AND BAGS
In continuing our avid pursuit to bring innovative, highly-functional and superior quality products to the fly fishing community, we are introducing several new products to market this year. As with all of our products, we spent a lot of time and brain cells designing these packs and bags in Umpqua fashion—which means that we deliberated on the needs of anglers, selected what products would best fulfill those needs, and then designed the products from the ground up to create unique and innovative solutions.
INTRODUCING NICK ADINOLFE — UMPQUA'S NEW DIRECTOR OF OPERATIONS
We're pleased to announce the hiring of our new Director of Operations — Nick Adinolfe. A seasoned operations manager with extensive operations, supply chain, warehousing, and engineering experience, Nick has worked with companies as large as the Samsonite Corporation to smaller organizations with a portfolio ranging from consumer goods to high tech environments. His manufacturing experience — both domestic and international — will broaden our ability to improve services and reduce costs for its customers.
BRENT BAUER NAMED DIRECTOR OF PRODUCT MANAGEMENT
We're pleased to announce that Brent Bauer is taking on a new and critical role here at Umpqua Feather Merchants — Director of Product Management.
JOSH GRAFFAM JOINS UMPQUA AS KEY ACCOUNT & INTERNATIONAL ACCOUNT MANAGER...
We're thrilled to announce that one of the nation's top anglers, Josh Graffam, is joining Umpqua on April 15, 2015. Josh brings his extensive angling experience to Umpqua where he will take the role of Key Account and International Account Manager. Josh, a graduate of the University of New Hampshire, began his professional angling career as a Guide at Jack Dennis Sports for six years. He then became Head Guide at The Ranch at Rock Creek, and has spent the past 3 ½ years as the Activities Director of Brush Creek Ranch in Saratoga, Wyoming.
NEW LEADER AND TIPPET (AND PACKAGING)!
Umpqua announced today that all of its leaders and tippet materials shipping in the recently redesigned packaging system are new and vastly improved products. Over the past year and a half, Umpqua has been integrating the new and improved product into the previous generation of packaging. Umpqua’s leader and tippet manufacturing partner has consistently invested in the most modern, cutting-edge equipment that allows for more accurate tolerances during the extrusion process, providing even greater consistency and reliability in the materials and designs.
UMPQUA RECEIVES "BLUE RIBBON TACKLE" AWARD FROM THE FLY SHOP
We just received our new 2014 Catalog from The Fly Shop and were thrilled to see that our packs, bags and vests received their first ever "Blue Ribbon Tackle" Summit Award.
The Fly Shop writes: "Our staff has selected what we believe are the top new tackle in the world of fly fishing and worthy of special recognition. These awards are the result of our unbiased appraisal of every new product we've seen and had a chance to field-test and evaluate…"
TOP HOOKER CONTESTANT, DZIFA GLYMIN, JOINS THE CAST OF UMPQUA’S SIGNATURE DESIGNERS
While he may be known to the public from his seven episodes as a contestant on Animal Planet’s fishing reality TV show “Top Hooker”, Dzifa Glymin is an avid fly fisherman, a fierce competitor, and talented fly tyer. Glymin, who has lived in Colorado since 1980, has now become an Umpqua Signature Fly Designer as well.
UMPQUA'S SWIFTWATER TECH VEST — AMERICAN ANGLER MAGAZINES' 2014 GEAR OF THE YEAR!
Umpqua continues to impress with its reentry into the packs, bags and vests market. In the January/February 2014 issue of American Angler magazine, Umpqua’s newly released Swiftwater Tech Vest has been awarded “Gear of the Year 2014” recognition in the Fly Lines and Accessories category.
“Umpqua Feather Merchants is well known for its commercial fly patterns. Now you can carry all those boxes of Umpqua flies in their new Swiftwater Vest.”
— Steve Walburn, Editor of American Angler and General Manager of the Morris Sporting Group