On The Fly
UMPQUA LAUNCHES ZERO SWEEP™ LINE
UMPQUA Launches Zero Sweep™ — A Line of Packs, Bags and Vests Designed to Eliminate Snags on the Water. Proceeds to Benefit Special Ops Veterans.
When we reentered the packs, bags and vests market in 2014 the results were impressive. The entire line received overwhelmingly positive feedback from consumers and several products received industry accolades and awards. But that did not stop use from furthering our legacy of designing and offering the most innovative and highest quality products to anglers around the world.
A SAD DAY FOR UMPQUA AND THE ENTIRE FLY FISHING WORLD
It is with heavy hearts and deep sorrow that we are announcing the passing of a long time Umpqua family member and key figure in fly-fishing. BRUCE OLSON passed away yesterday afternoon at his home in Superior, CO, and will be missed terribly by many people in our community.
UMPQUA INTRODUCES THE ALL NEW ZERO SWEEP™ LINE OF PACKS AT 2015 IFTD/ICAST
At the 2015 IFTD/iCAST trade show in Orlando last week, Umpqua officially introduced the new Zero Sweep™ family of innovative packs, bags and a vest.
STEAMBOAT SLING and TAILGATER ORGANIZER Receive Field & Streams Coveted "Best of the Best"
Hot off the press, the March issue of Field & Stream features their annual "Best of the Best" awards - one of the most highly coveted recognitions in the industry. Getting one is difficult to say the least. THIS YEAR, WE GOT TWO!!
Brian Schmidt Promoted to Fly Manager to Lead Fly Innovation and Quality
Exciting News! Brian Schmidt has taken over the Fly Manager role for recently retired Bruce Olson. In his new role at Umpqua, Brian will continue to be responsible for assuring the quality of Umpqua flies, sourcing fly-tying materials, and playing the key role in selecting the new fly patterns to be introduced into Umpqua’s vast offering of flies. He will also head up Umpqua’s Signature Fly Designer Royalty Program, the first program of its kind in the industry that recognizes, rewards and promotes fly designers for their creativity.
Umpqua Amps Up Marketing… Names Luke Wennik Marketing Manager
Nearly two years ago, we launched a new logo that coincided with our key product category launch of award-winning packs, bags and vests. During the past two years, we have redesigned our entire line of packaging, the corporate Web site and most of our marketing collateral. With a significant portion of the internal brand infrastructure in place, we are now looking to further extend the new identity into the retail and electronic marketplace and promote the Umpqua brand through several strategic channels.
A BIG WELCOME TO NEW UMPQUA SIGNATURE FLY DESIGNER, JEAN-PAUL LIPTON!!!
We're excited to announce that carp and “roughfish” fly tyer/designer Jean-Paul Lipton has joined Umpqua’s team of Signature Tyers. One of the early practitioners of the carp-on-the-fly movement, JP applies his knowledge of stream biology, ecology, and geomorphology in his development and application of unconventional fly fishing techniques to pursue carp and other underutilized fish species.
INTRODUCING THIS YEAR'S NEW PACKS AND BAGS
In continuing our avid pursuit to bring innovative, highly-functional and superior quality products to the fly fishing community, we are introducing several new products to market this year. As with all of our products, we spent a lot of time and brain cells designing these packs and bags in Umpqua fashion—which means that we deliberated on the needs of anglers, selected what products would best fulfill those needs, and then designed the products from the ground up to create unique and innovative solutions.
INTRODUCING NICK ADINOLFE — UMPQUA'S NEW DIRECTOR OF OPERATIONS
We're pleased to announce the hiring of our new Director of Operations — Nick Adinolfe. A seasoned operations manager with extensive operations, supply chain, warehousing, and engineering experience, Nick has worked with companies as large as the Samsonite Corporation to smaller organizations with a portfolio ranging from consumer goods to high tech environments. His manufacturing experience — both domestic and international — will broaden our ability to improve services and reduce costs for its customers.
BRENT BAUER NAMED DIRECTOR OF PRODUCT MANAGEMENT
We're pleased to announce that Brent Bauer is taking on a new and critical role here at Umpqua Feather Merchants — Director of Product Management.