On The Fly

Posted by:
NorthRockies
05.05.16

UMPQUA LAUNCHES FATHER'S DAY/MERMORIAL DAY PROMOTION!

From now until the end of June, you can receive a FREE Medium 508 Premium Fly Box when you purchase Any LEDGES 500 ZS WAIST PACK, LEDGES 650 ZS WAIST PACK, OVERLOOK 500 ZS KIT, ROCK CREEK ZS KIT, TONGASS 1800 BACKPACK or TONGASS 5500 GEAR BAG. That's a $35 offer!

Posted by:
NorthRockies
04.06.16

GET YOUR PHOTOS INTO THE INDUSTRY'S PREMIER CATALOG!

The Umpqua Wholesale Catalog is known as one of the premier publications in the fly fishing industry. And one of the really cool things about the Umpqua catalog is that we do not purchase any stock photography to populate its pages. All of the non-product photography is donated by our friends, colleagues, relatives, customers... AND YOU!! We strongly believe that this approach makes the catalog unique and fun to look at. And at around 400 pages long, we need a lot of photos!

Posted by:
NorthRockies
03.01.16

SPRING SLING Promotion Launched!

Get a free UMPQUA HAT and a T-SHIRT ( a $50+ value!! ) when you purchase any Umpqua Steamboat ZS, Ambi-Sling ZS or Bandolier ZS Sling Pack from a participating dealer during March or April!!

Posted by:
NorthRockies
01.05.16

UMPQUA AT THE DENVER FLY FISHING SHOW JANUARY 8-10, 2016

Want to check out the coolest new products and flies for 2016?!?

Want to learn how to tie some flies from some of the most talented and creative fly designers?!?

Want the chance to win some sweet new products?!?
Well... swing on by the Umpqua booth (Q13) at the Denver Fly Fishing Show this weekend (January 8th through 10th) at the Denver Mart and you can do it all! And while you're there, make sure to visit the many Umpqua Dealers at the show to take advantage of some special promotions we are holding.

Posted by:
NorthRockies
11.18.15

UMPQUA LAUNCHES ZERO SWEEP™ LINE

UMPQUA Launches Zero Sweep™ — A Line of Packs, Bags and Vests Designed to Eliminate Snags on the Water. Proceeds to Benefit Special Ops Veterans.

When we reentered the packs, bags and vests market in 2014 the results were impressive. The entire line received overwhelmingly positive feedback from consumers and several products received industry accolades and awards. But that did not stop use from furthering our legacy of designing and offering the most innovative and highest quality products to anglers around the world.

Posted by:
NorthRockies
08.26.15

A SAD DAY FOR UMPQUA AND THE ENTIRE FLY FISHING WORLD

It is with heavy hearts and deep sorrow that we are announcing the passing of a long time Umpqua family member and key figure in fly-fishing. BRUCE OLSON passed away yesterday afternoon at his home in Superior, CO, and will be missed terribly by many people in our community.

Posted by:
NorthRockies
07.20.15

UMPQUA INTRODUCES THE ALL NEW ZERO SWEEP™ LINE OF PACKS AT 2015 IFTD/ICAST

At the 2015 IFTD/iCAST trade show in Orlando last week, Umpqua officially introduced the new Zero Sweep™ family of innovative packs, bags and a vest.

Posted by:
NorthRockies
02.25.15

STEAMBOAT SLING and TAILGATER ORGANIZER Receive Field & Streams Coveted "Best of the Best"

Hot off the press, the March issue of Field & Stream features their annual "Best of the Best" awards - one of the most highly coveted recognitions in the industry. Getting one is difficult to say the least. THIS YEAR, WE GOT TWO!!

Posted by:
NorthRockies
10.09.14

Umpqua Amps Up Marketing… Names Luke Wennik Marketing Manager

Nearly two years ago, we launched a new logo that coincided with our key product category launch of award-winning packs, bags and vests. During the past two years, we have redesigned our entire line of packaging, the corporate Web site and most of our marketing collateral. With a significant portion of the internal brand infrastructure in place, we are now looking to further extend the new identity into the retail and electronic marketplace and promote the Umpqua brand through several strategic channels.

Posted by:
NorthRockies
10.02.14

A BIG WELCOME TO NEW UMPQUA SIGNATURE FLY DESIGNER, JEAN-PAUL LIPTON!!!

We're excited to announce that carp and “roughfish” fly tyer/designer Jean-Paul Lipton has joined Umpqua’s team of Signature Tyers. One of the early practitioners of the carp-on-the-fly movement, JP applies his knowledge of stream biology, ecology, and geomorphology in his development and application of unconventional fly fishing techniques to pursue carp and other underutilized fish species.

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