On the Fly

Posted by:
03.18.13

"UMPQUA DAY" IN LOUISVILLE!

Last Wednesday, March 13th, we hosted a little get together here at Umpqua Headquarters, to which we invited a wide variety of people to celebrate the launch of our packs and bags and Field & Stream's declaration of the Ledges 500 as one of their 2013 Best of the Best. What made this a bit out of the ordinary for us was the wonderful mix of attendees at the event. In addition to some of our local dealers, royalty designers, representatives from local conservation groups, we also had representatives from the City of Louisville Government. Also in attendance to cover the event were reporters and photographers from the local and industry media.


Before the celebration officially kicked off, Bob Muckle, the Mayor of Louisville, stopped by to see our facility and meet some of the innovators based in his city. The Mayor surprised us with an official Proclamation declaring March 13th as "UMPQUA DAY" in the City of Louisville! Quite the honor! A little later, after the guests had arrived, City Councilwoman, Susan Loo, read the proclamation aloud to the 30 or so guests. Also in attendance from the City of Louisville were City Manager Malcom Flemming and Director of Economic Development Aaron DeJong


Umpqua President, Jeff Fryhover, then addressed the gathering, offering a quick overview of Umpqua's distinguished history of innovation, as well as our goal to remain on the leading edge of present and future innovation through products like the new packs and bags. Umpqua Sales Manager, Riley Cotter, then led the group though the line up of packs and bags, and was followed by some genuine words of congratulations and gratitude from Umpqua's owner, Hans Bosch.


"The Innovation Celebration" wound up with tours of the facility and casual conversations between the diverse attendees. Altogether, a wonderful event with good friends old and new.


To those who came to the event, we thank you for being here, and hope that this is just one stop on a wonderfully successful, collaborative journey. We thank you for your support from the bottom of our duffels!