On the Fly

Posted by:
03.19.13

IF YOU READ IT IN THE CAMERA AND THE POST, IT JUST HAS TO BE TRUE!

Louisville-based fly maker Umpqua gets major nod for new product line!


On March 18th, both the Denver Post and the Boulder Daily Camera published an article on UMPQUA's recent packs and bags journey. Focusing our innovative approach, the reporter, John Aguilar, called out the fact that Umpqua has avoided the "me too" approach to these products and has developed a line of packs and bags that are bound to create a splash in the market. He quotes Ted Leeson from Field & Stream, "They brought… [a] different kind of design imagination that wasn't bound by old ways."


The article references Umpqua's innovative history while also featuring some perspectives from Front Range Anglers' owner, Steve McLaughlin., and plenty of quotes from our President, Jeff Fryhover.


If you want to read the articles on line, go check them out!

Denver Post Article
Boulder Daily Camera Article