Stories

Umpqua Launches Fifth Generation NorthFork Pack Collection Umpqua proudly unveils its latest product: the NorthFork Pack Collection. This marks Umpqua’s fifth generation of packs. The NorthFork

Many tyer–anglers have asked me about the origin story of the Stimulator and the name. To clarify erroneous and fictitious claims, here it is! The pattern that became the Stimulator has its orig

We are excited to introduce Flies For, where we talk flies, techniques, and product all centered around a season or method of fly fishing. For our first episode it's all about Winter and Charlie

At Umpqua, our vision is to give anglers their best day on the water. To showcase this commitment, we teamed up with the exceptional guides from World Cast Anglers in Victor, ID. These dedicated exper

At Umpqua, our vision is to give anglers their best day on the water. To showcase this commitment, we teamed up with the exceptional guides from World Cast Anglers in Victor, ID. These dedicated exper

Part 1 of a 3 part series following a day in the life of a WorldCast Anglers Fly Fishing Guide.At just the age of 18 Pryor Sullivan began guiding for WorldCast Anglers out of Victor, Idaho. The l

Umpqua's Beer Bugs and Brats (BBB) is celebrating its 10th anniversary this year, and we're taking the show on the road! BBB has been our customer appreciation day for our dealers, pros, and Signat

We're taking our live tying on the road! Join Us!Umpqua is proud to announce Season Four of our Signature Tyer livestream series. Further enhancing our outreach to you, the viewer, we're taking our sh